Keep Noise Out of Your Action Space
Most inbox stress doesn't come from important emails.
It comes from everything around them:
"Nice to read later" messages
These emails aren't urgent - but they're distracting.
Fyxer's Marketing category is designed to do one thing: protect your focus by filtering non-actionable email away from To Respond.
What you'll achieve
By using Marketing as a distraction filter, you will:
Stop inbox rabbit holes before they start
Reduce constant micro-decisions
Stay focused on real client and work conversations
Keep newsletters and promos searchable - without clutter
When to use this workflow
This is ideal if:
Your inbox is flooded with marketing or supplier emails
You often get pulled off-task by "interesting" updates
You want fewer interruptions during the day
You don't want to unsubscribe from everything manually
Why this matters (Power User Insight)
Heidi, who runs a travel agency booking $1.6M+ per year with a tiny team, described it perfectly:
"Before, I'd see something like a beautiful hotel opening… then I'd click… then I'd get distracted… and the email I was writing never got sent."
She said the biggest win wasn't just sorting - it was the reduction of distraction.
Step-by-Step Workflow
Step 1: Let Marketing collect automatically
Fyxer will file promotional and non-urgent emails into: Marketing
You don't need to manually sort these. They are still there - just not in your action queue.
Step 2: Treat Marketing as optional, not urgent
Marketing emails rarely require same-day response.
Your daily priority is: To Respond → Action → Done
Marketing is for later.
Step 3: Skim intentionally (once a week is enough)
Instead of checking Marketing constantly:
Pick one weekly moment (e.g., Friday afternoon)
Skim for anything valuable (industry updates, key supplier info)
This keeps you informed without being distracted.
Step 4: Rescue important senders when needed
Sometimes useful emails land in Marketing, such as:
Important updates from partners
If you notice repeat senders that shouldn't be there, add a custom rule so they stay visible in To Respond or Inbox.
Step 5: Trust the filter (don't go back to inbox chaos)
Power users accept one truth: Marketing doesn't need perfection. It needs separation.
Heidi said:
"Every now and then something is worth opening… but not enough to go back to the old way."
That's exactly the point.
Power User Tips
Marketing is not the trash
It's a holding zone. You can always search it later.
The goal is fewer micro-decisions
Not "perfect categorization."
Use exceptions for critical suppliers
Airlines, booking tools, payment systems - keep them out of Marketing if needed.
Common Mistakes to Avoid
Checking Marketing every hour
That defeats the purpose of filtering.
Treating promos as urgent work
Marketing is informational, not actionable.
Unsubscribing from everything manually
Let Fyxer handle the noise first.
Result: Less distraction, more completion
Marketing overload creates invisible stress:
This workflow keeps your inbox clean by protecting your attention.
